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Cookie Policy

Our website uses so-called “cookies”, which are text files stored on your computer and which facilitate an analysis of your use of the website, for the purpose of addressing online advertising in the Google advertising network to online visitors in remarketing campaigns at a later point in time. To place remarketing ads, third-party providers such as Google use cookies based on your visit to this website.
Most cookies are “session cookies”, which are automatically deleted after you leave our site. Other cookies remain stored on your device until you delete them. This enables us to recognize your browser on your next visit.
Cookies are used only with your explicit consent, which you can give on your first visit to our website. You may withdraw this consent at any time
As a user, you can control the use of cookies by Google and configure your browser so that you are notified about the setting of cookies and you can, for example, allow cookies only in individual cases. You can also disable the use of cookies in general. If you do not allow us to use cookies in general, the functionality of our website may be restricted.

Cookie Settings
 

  1. Web analysis using Google Analytics    
    This website uses Google Analytics, a web analytics service from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses cookies. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. Please note that the Google Analytics code has been extended on this website in order to ensure anonymous collection of IP addresses (known as IP masking). Anonymization ensures that your IP address is truncated prior to transfer/storage by Google in European Union Member States or other signatory states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and truncated there. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, to compile reports on website activity, and to provide other services relating to website and internet usage to the website operator. The IP address transferred by your browser via Google Analytics will not be combined with other Google data. Transfer of your data to third parties occurs only in accordance with legal rules. You can prevent the storage of cookies by using the appropriate setting in your browser software. However, please note that if you do this, you may not be able to make full use of all the features of this website. You can also prevent the collection of data generated by the cookie and relating to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de
Cookie name Purpose Validity
__utma Used to distinguish users and sessions. This cookie is renewed each time data is sent to Google Analytics. 2 years from set/update
__utmb Used to determine new sessions/visits. This cookie is updated every time data is sent to Google Analytics. 30 minutes from set/update
__utmc Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit. This cookie expires after the user closes the web client.
__utmt Used to throttle request rate. After 10 minutes.
__utmz This cookie monitors traffic sources and navigation data that show how the user reached the specified site. 6 months from expiry/set
__utmv Used to store user-defined variables. This cookie is updated every time data is sent to Google Analytics. 2 years from expiry/set
_ga Used to distinguish users. After 2 years
_gat Used to throttle request rate. After 10 minutes
  1. Google Adwords conversion tracking
    We use Google’s Adwords conversion tracking feature. This enables us to track what happens after a user accesses our ad, for example, to see if a product is purchased or if a user subscribes to our newsletter. When you click on our Google ad, a cookie is stored on your device to enable this feature. No personal reference is created. You can prevent the storage of cookies for conversion tracking by using the appropriate setting in your browser software. More information about conversion-tracking is available at: https://support.google.com/adwords/answer/1722022?hl=de .
     
  2. Social media plugins
    We also use social plugins, such as those from the Google+, Facebook, LinkedIn and XING social networks. These are often operated in the USA or other countries outside Austria and the EU, and some are offered via companies in EU countries. 
    The main purpose and scope of the data collection and usage as described is for marketing measures of the provider and LISEC. Details of this and your rights and configuration options for the protection of your privacy can be viewed directly in the providers’ privacy statements in the corresponding subsection below.
    The plugins are used only with your explicit consent, which you can give on your first visit to our website. You may withdraw this consent at any time, or use the options described below to deactivate either individual or all plugins in your web browser.
     
    1. Google +
      We use the “+1” button from the Google+ social network. The provider is Google. The button can be recognised by the “+1” icon on a white or coloured background.
      With the Google + button, you can publish information worldwide.
      When you visit our website, the browser establishes a direct connection to Google’s servers. The content of the "+1" button is transferred by Google directly to your browser, which integrates it into the website. We have no control over the extent of the data that Google collects with the button. According to Google, no personal data are collected if the button is not clicked. Such data, including your IP address, are collected and processed only when you are logged in. Google stores both the information that you provided as +1 content, and also information about the page you were viewing when you clicked +1. Your + 1's may appear along with your profile name and photo in Google services, such as in search results or in your Google profile, or displayed elsewhere on websites and ads on the internet.
      The purpose and scope of the data collection and the further processing and use of data by Google, as well as your rights in this regard and configuration options for the protection of your privacy, can be found in Google’s +1 Button Privacy Policy: http://www.google.com/intl/de/+/policy/+1button.html.
       
    2. Facebook
      We use Facebook social plugins. If you do not wish Facebook to associate your visit to our pages with your Facebook user account, please log out of your Facebook user account. You can recognise the Facebook plugins by the Facebook logo or the “Like” button" (“Gefällt mir”) on our site. If you visit Facebook from our pages, a direct connection between your browser and the Facebook server is established via the plugin. In this way, Facebook is informed that you have visited our site with your IP address. If you click on the Facebook "Like” button while you are logged into your Facebook account, you can link the contents of our pages to your Facebook profile. Facebook can then associate the visit to our pages to your user account. Please note that as the provider of these pages, we have no knowledge of the content of the data transferred or of how they are used by Facebook. More information on this topic is available in Facebook’s Privacy Policy.
       
    3. LinkedIn
      We use LinkedIn’s Recommend button, which you can recognise by the corresponding logo or the word “Recommend”. This feature is provided by LinkedIn Inc., 1000 West Maude Avenue, Sunnyvale, CA 94085, USA.
      When you visit our website, the plugin establishes a connection between your internet browser and the LinkedIn server. In this way, LinkedIn is informed that you have accessed the corresponding page of our website. If you click on LinkedIn's "Recommend” button while you are logged in to LinkedIn, you enable LinkedIn to associate your visit to our website with you / with your user account. However, as the provider of the website, we have no knowledge of the content of the data transferred or of how they are used by LinkedIn.
      More details about the data collection and your rights and configuration options are available at: http://www.linkedin.com/static?key=privacy_policy&trk=hb_ft_priv.
       
    4. XING
      We use the XING Share Button. When the website is accessed, a connection to the XING AG servers is established via your browser. This enables the share functions (e.g. the counter value is displayed). This does not entail any storage of your personal data when accessing this website. In particular, XING does not store IP addresses. Your usage behaviour is not evaluated.
      The latest information about data protection and other information concerning the Share Button is available at https://www.xing.com/privacy.
       
  3. HubSpot
    For our online marketing activities, we use an integrated software solution from HubSpot ((2nd Floor 30 North Wall Quay, Dublin 1, Ireland) that covers various aspects of our online marketing, such as content management (website and blog), e-mail marketing (newsletters and automated mailings, e.g. for the supply of downloads), social media publishing & reporting, reporting (e.g. traffic sources, accesses, etc.), contact management (e.g. user segmentation & CRM), landing pages and the contact form.
    Our sign-up service allows you to learn more about our company, download contents, and provide your contact details and other demographic information. This information is stored on our software partner HubSpot’s servers, and we can use it to contact you. In particular, we can identify services from our company which may be of interest to you. All information we collect is subject to this Privacy Statement. We use all information collected solely for the purpose of optimising our marketing.
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